The Michael Jordan deal which transformed Nike into a multi-billion dollar behemoth | Daily Telegraph
![How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times](https://images.seattletimes.com/wp-content/uploads/2019/02/a75a7f14-3162-11e9-96e0-f8b396142824.jpg?d=1560x878)
How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
![How Nike Air Jordan trainers went from being banned by NBA in 1985 to making $3billion in 2020 – The US Sun | The US Sun How Nike Air Jordan trainers went from being banned by NBA in 1985 to making $3billion in 2020 – The US Sun | The US Sun](https://www.the-sun.com/wp-content/uploads/sites/6/2020/05/SPORT-PREVIEW-Nike-Air-Jordans-2.jpg?strip=all&quality=100&w=1500&h=1000&crop=1)
How Nike Air Jordan trainers went from being banned by NBA in 1985 to making $3billion in 2020 – The US Sun | The US Sun
![Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian](https://i.guim.co.uk/img/media/2339a7023805b333bb38ddc49704333d9c529662/153_459_2576_1545/master/2576.jpg?width=620&quality=85&auto=format&fit=max&s=0b165f157718cdcc66147b4542ded4cf)
Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian
![The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English](https://images.english.elpais.com/resizer/IBZKhK2XC6UcUCx2-Ggnz74KZIM=/1960x1470/cloudfront-eu-central-1.images.arcpublishing.com/prisa/BKZDZY4PVBBW5PB3C4AK52OIDY.jpg)