![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Barcelona, Catalonia, Spain. 7th June, 2019. Two young men seated with their shopping bags containing the new Adidas Yeezy Boost 350 shoe model designed by Kanye West.The German manufacturer of sports shoes Barcelona, Catalonia, Spain. 7th June, 2019. Two young men seated with their shopping bags containing the new Adidas Yeezy Boost 350 shoe model designed by Kanye West.The German manufacturer of sports shoes](https://c8.alamy.com/comp/TCG2GR/barcelona-catalonia-spain-7th-june-2019-two-young-men-seated-with-their-shopping-bags-containing-the-new-adidas-yeezy-boost-350-shoe-model-designed-by-kanye-westthe-german-manufacturer-of-sports-shoes-adidas-has-launched-the-limited-edition-of-the-yeezy-boost-350-sports-shoe-model-designed-by-rapper-kanye-west-the-limited-production-of-this-model-has-made-many-young-people-crowd-in-front-of-stores-and-resellers-to-be-one-of-the-lucky-ones-credit-paco-freiresopa-imageszuma-wirealamy-live-news-TCG2GR.jpg)
Barcelona, Catalonia, Spain. 7th June, 2019. Two young men seated with their shopping bags containing the new Adidas Yeezy Boost 350 shoe model designed by Kanye West.The German manufacturer of sports shoes
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